How to use Promoted Posts on Facebook to reach a very large audience for your business

Do you you own a website, business, organization or company? Do you want to promote and market your business, website, products or organization to a very large audience on Facebook? Well, Facebook launched what they call Promoted Posts to enable people who own a Facebook Page to promote their posts to a very large audience of Facebook users. Most companies, businesses, websites and even organization now own a Page or several pages on Facebook. If you don’t promote your post, many of the people connected to your Page will still see it. However, by promoting a post through Promoted Posts, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it. Facebook will push your selected post to the top of news feeds, increasing the likelihood of your friends and subscribers seeing it. It's easy to promote your posts so more people see them in the News Feed. It only costs $5 to get started. A budget of only $5 can give your post an estimated potential reach of 2,590 to 4,800 as shown below. You can also easily create a Page on Facebook to promote your products, website, businesses, as a personal page, for organizations, etc. 

How it works

1. For instance, if you own a website. Click here to create a page on Facebook and click on the "Brand or product". On choose a category, scroll down and select "website". Complete the process. Launch your page and you can now begin posting on it.

2. To promote a post, go to the status update section as shown below. 

3. Enter in your post details. Then click on Promote drop-down button and set your desired budget. The budget you set is a lifetime budget and not a daily budget as shown below.

Click on Set Budget. You'll then be asked to pay using a credit card or paypal. Click on "Save" and you can then now post the status update for your page. Promoted posts appear in other people's news feed on Facebook and are labeled Sponsored and they don't appear on the right column of Facebook.

You can also promote other posts on your Page

Go to any post you've recently created on your Page timeline. At the bottom the post, just below where people can add a comment, you'll see the Promote button. Click on it. Follow the same procedure as above. When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds. You can promote any kind of post you can create in the sharing tool including status updates, photos, offers, videos and questions. Promoted posts appear in other people's news feed on Facebook and are labeled Sponsored and they don't appear on the right column of Facebook.

Always post things that you think your audience will like, comment on, or share with their friends. By promoting your posts using Promoted Posts, you’re simply increasing the chance you'll reach a larger number of people and, when they interact with your post, their friends. People trust recommendations from their friends, which means that this extended audience is more likely to be interested in your business when they see that a friend has liked, commented on or shared your post. 

Why 400 likes?

Facebook recommends at least 400 likes for your Page before you can start promoting your posts, click here for more details.

In conclusion

It's easy to promote your business, website, organization or company on Facebook. First create a page on Facebook. Write posts, post photos of your products, post links from your website, post discussions, post announcements, etc., then use Promoted Posts to promote your posts to a very large audience of Facebook users on the internet; at a low cost advertising budget that starts from only $5. Well, it's that simple.